Check out the first advertisement for the Hilary Duff-designed fashion line, Femme for DKNY Jeans.

“One of the hardest things is to come up with a name,” said the 21-year-old. “But I think Femme works really well and explains the line perfectly as feminine but tough all at the same time. It’s aggressive, but in a good way.”

Items to be sold include sweater tunics with removable cowl scarves, tees with detachable and printed necklaces, charmeuse cozies that layer like scarves, skinny jeans with adjustable belt loops for thin or wide belts. The line will hit stores in a few months.